Battery Powered Mascara

August 27th, 2008 by crystal
Lancome and Estee Lauder have begun a beauty revolution that some are referring to as the ‘mascara wars’. Both have released vibrating battery-powered mascaras that are said to leave your lashes fuller and more separated. Problem is, they both sold out immediately and will not be restocked for another couple of months. What’s a girl to do?

Lancome Oscillation Mascara

Lancome released its battery-powered mascara July 31st. Within one day, all 5,000 released mascaras were sold out! Lancome says Oscillation will not be available again until November. You can, however, put your name on a waiting list to be notified when the new release becomes available.

The Lancome Oscillation features 7,000 ‘micro-oscillations’ (aka vibrations) per minute and can be purchased for $34.

Estee Lauder TurboLash Mascara

Estee Lauder released their battery-powered mascara, TurboLash, about 2 weeks before Lancome’s. The entire online stock sold out the night before the store release. More will be released later this fall. You can register on the website to be notified when more are available. I don’t think this is an official ‘waiting list’, but certain stores may have unofficial waiting lists of their own.

TurboLash features 7500 vibrations per minute and retails for $30.

Spinlash Mascara

So, if you are dying to try a battery-powered mascara and just can’t wait until November, Spinlash is your answer. Spinlash is an ‘as seen on TV’ product that can be found at stores like Target, CVS, etc. The cost is about $15. Spinlash works differently than the two mascaras listed above. The Spinlash wand rotates instead of vibrating to separate lashes. One cool thing about Spinlash is that the wand itself can be used with your regular mascara.

Read more about the ‘mascara wars’ in this New York Times article.


Watch a review and demonstration of Lancome’s Oscillation Mascara by PrettybyCritty.


Watch a review and demonstration of Spinlash by Pursebuzz.

Have you tried one of these mascaras? What did you think?


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